… for Random Weirdness
Tip #1217: Create Loglines that Sell Movies
Taglines intrigue audiences. Loglines sell films to investers.
This article, written by Darin Bradley, first appeared in PremiumBeat.com. This is a summary.
Every creative medium uses some version of the elevator pitch to condense a project into a simple, memorable description — in the movie business, it’s the logline. Agents and producers of all stripes across the entertainment industry use these one-liners when jockeying scripts, books, or games between the creators they represent and the buyers they’re trying to convince.
A logline is a simple descriptive sentence that identifies the inciting incident (motivation and/or risks), the protagonist, the primary action, and the antagonist. This straightforward sentence reduces all the complexity and nuance of your script into a digestible takeaway that makes it simpler for the various brokers who bring movies to life to move big, beautiful, ungainly scripts around.
Here are the “Rules:”
- Create Strong Protagonists
- Specific About Character Actions
- The Unexpected Is Your Friend
The article then provides almost a dozen examples of both successful and unsuccessful loglines, with an analysis of each.
Please rate the helpfulness of this tip.
Click on a star to rate it!