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Tip #1658: V-Nova LCEVC Royalties Announced

Larry Jordan – LarryJordan.com

Rethink projects LCEVC to achieve 30% penetration by 2030.

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StreamingMedia.com
reports that V-Nova, the primary developer of the Low Complexity Enhancement Video Codec (LCEVC), announced royalty terms, which apply a capped, low per-user fee on the streaming service actually using the codec, and is free for encoder and decoder vendors.

V-Nova’s royalty involves different prices for different types of entities, like subscription and advertising-based services, and TV Everywhere, all capped at US $3.7 million per year.

They spoke with Alex Davies, senior analyst at Rethink about the V-Nova announcement, and a coauthor of the recently released Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030 which predicts codec deployments and usage through 2030. In preparing the report, Davies spoke with codec developers, phone and TV manufacturers, streaming producers, and other stakeholders, providing a broad-based perspective. For the record, the report predicts that LCEVC will achieve a 30% penetration by 2030.

Here’s a link to the complete article.


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