Tip #009: Counting Words for Voice-Over Timing

… for Random Weirdness

Tip #009: Counting Words for Voice-Over Timing

Larry Jordan – https://LarryJordan.com

Media is like poetry. Every word counts.

Tip Screen Shot

Topic Icon

The following word count timings should assist you in determining how many words will comfortably fit within a specified amount of time in a spot. This guide assumes a “normal” rate of speech (neither fast nor slow) and a basic “announcer” read.


3 seconds
7 words
5 seconds
12 words
7 seconds
17 words
10 seconds
23 words
15 seconds
35 words
30 seconds
70 words
60 seconds
140 words

NOTE: For phone numbers, each spoken number = 1 word.
(i.e., 1-877-000-0000 = 11 words)

Please rate the helpfulness of this tip.

Click on a star to rate it!

1 reply
  1. Warren Nelson
    Warren Nelson says:

    Learned the while working at my college radio station nearly 50 years ago!

    How cool that it still works!

    Great reminder and keep ’em coming!


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *