… for Visual Effects

Tip #1034: 60 Years of NASA – in 60 Seconds

Larry Jordan – LarryJordan.com

Creative teams don’ t need to be together to be successful. If they communicate.

The Oxcart Assembly logo.

Topic $TipTopic

Recently, Frame.io published a blog detailing how a new team of creatives – Oxcart Assembly – collaborated to create the identity package for NASA’s Launch America. As Frame describes it: This “covers the creation of NASA’s new Launch America brand by a coast-to-coast team of visionaries who enjoy pushing the limits of what’s possible—and how they overcame the boundaries of time and space by using Frame.io.”

This detailed blog covers how the team met, how they pitched NASA and won the project, how they were able to winnow 60 years of NASA video to fit into 60 seconds, and their creative approach to the project.

This is a fun article to read, with plenty of illustrations and inside insight.


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