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Tip #1492: Shift to Digital Media Accelerating

Larry Jordan – LarryJordan.com

The world changes. Thought you’d like to know.

Average time US adults spent daily with media. (Courtesy: eMarketer/Axios)

Topic $TipTopic

As reported by Axios, the COVID-19 crisis drove digital media consumption to new heights, while traditional media stagnated, according to data from eMarketer.

What’s happening: Even before the pandemic, but especially after, time American adults spent on smartphones and smart TVs skyrocketed while time spent on devices like radio and linear television continued to decline.

Why it matters: Media companies that hadn’t already begun to realign their businesses around streaming and mobile were caught flat-footed by the pandemic’s digital boom. Those that did have been rewarded.

Driving the news: Disney said Tuesday that its streaming service Disney+ surpassed 100 million subscribers in just 16 months.

What to watch: eMarketer predicts that that these formats will claim even more daily media time going forward. Traditional TV, social media, tablets, and desktops/laptops will likely decrease in usage this year compared to 2020.

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