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Tip #1727: Planar Launches Virtual Production Studio

Larry Jordan – LarryJordan.com

New Planar Studios offers new solutions for virtual production markets.

Image courtesy of Planar, Inc.

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Planar, a global leader in visualization technology, announced the launch of Planar Studios, an initiative designed to revolutionize the explosive virtual production (VP) and extended reality (XR) markets. Planar Studios combines the advanced technologies, industry partnerships and personnel that today’s customers require to create realistic on-screen content in the ever-expanding VP and XR industries.

Through the Planar Studios initiative, Planar is empowering the world’s leading visual storytellers to deeply engage audiences through advanced technological development, particularly critical LED and motion capture systems. By bringing VP and XR to mainstream entertainment, corporate and education markets, Planar is helping make VP and XR solutions more accessible, streamlined and repeatable.

Planar solutions for VP and XR are being deployed worldwide, including at Orbital Virtual Studios, a Los Angeles-based VP studio dedicated to producing movies, music videos and commercials from pre-production design and development, to production, photography and all the way through post-production.

“LED display technology is taking the production industry by storm, enabling new techniques and processes that are transforming the way video producers create incredibly realistic action and transport audiences to new worlds,” said A.J. Wedding, director and co-founder of Orbital Virtual Studios. “Having seen and experienced Planar’s state-of-the-art LED display technology firsthand, and worked closely with their team on many shoots, I have no doubt that the company delivers the superior visual performance, support and versatility today’s movie directors and producers need to create VP projects like we’ve never seen before.”

Read the entire announcement here.


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