… for Random Weirdness

Tip #1788: Costs of Video Editing in the Cloud

Larry Jordan – LarryJordan.com

Not all cloud-based editing is the same. This compares differences.

This article, written by Jose Antunes, first appeared in ProVideoCoalition.com. This is a summary.

EDITOR’S NOTE: Blackbird focuses on workgroup editing, generally for live productions, more than individual edit stations.

Blackbird is a company that provides video editing in the cloud. Recently, they published a free report: “Video editing in the cloud: An analysis of the true Total Cost of Ownership.”

The keyword for Blackbird is “cloud-native”. Its solution, according to the company, is different from on premise video editing workflows adapted for the cloud, known as “cloud based”. You may think that cloud workflows are just that, cloud workflows, but Blackbird says otherwise, and the report now introduced by the company: Video editing in the cloud: An analysis of the true Total Cost of Ownership aims to examine how different cloud editing solutions are architected and how this reflects on the total cost of ownership for the customer.

As the report notes, “the urgent adoption of the cloud in the media production industry brought the prospect of flexible working, scalability, collaboration, security, quality control, loss prevention, efficient upgrading, analytics and lower carbon emissions. Once the cloud became the path through the pandemic, these benefits became tangible and it was clear that there was no way back.”

Now that the cloud is here to stay as a workflow option – an essential one, according to some -, another question must be asked: which type of cloud workflow is best? That’s where the report published by Blackbird might help. According to the company, “through independent research, the report highlights the hidden costs of traditional on premise video editing workflows adapted for the cloud, known as ‘cloud based’, when compared to cloud native Blackbird.”

Here’s the link to download free report. (PDF, no user information requested.)