Tip #227: Place Audio Before Video in Motion Graphics

… for Random Weirdness

Tip #227: Place Audio Before Video in Motion Graphics

Larry Jordan – LarryJordan.com

Motion graphics and animation need a different audio workflow.

Timecode - or frames - display in Apple Motion.
Click arrow to change between frames and timecode in Apple Motion.

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When it comes to creating animation or a motion graphic video, the hardest thing for folks new to the art is to figure out the timing. How long should a scene last? Or a piece of text hold on screen? How fast are the transitions? Here are some thoughts that can help.

The short answer is that the audio track for anything animated is built BEFORE you create the video, while the audio track for a “normal” video is built after the video is edited.

You could determine timing by dividing a motion graphic video into specific scenes by the clock, then create a storyboard for each scene. But, the problem is that music is not based on the clock. If you are adding a music bed, you need to respect the rhythm of the music, as well as make sure the end of the music in the video is at the end of a musical phrase. This makes your motion graphic sound complete.

NOTE: It is far more important to focus on where music ends than where it begins; because audiences remember the end of something more than the beginning.

Once you start adding dialog or narration, you have two different rhythms working: music and voice. There’s no way you can animate that without carefully listening to and setting your timing based on the actual audio. Which means the audio needs to be complete before animation starts.

This is a key reason why animators prefer to work with frame counts, more than timecode. Frame counts provide a very specific reference that ties perfectly to the sound track. Timecode is better suited to watching video.

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