… for Random Weirdness

Tip #843: Free Guide to Music Licensing

Larry Jordan – LarryJordan.com

Licensing music requires thought. The law favors the creator, and penalties are high.

The folks at Ritual Music have written a free Guide to “How Music Licensing Works.” (Ritual Music is a subscription-based music licensing firm.)

Their blurb reads:

Video content of all kinds is being made cheaper, faster and better every day. The music in it better keep up. By 2020, it’s expected that 30 million videos will be uploaded every single day, almost all requiring legally procured music to comply with strong digital copyright enforcement on every major platform from YouTube and Vimeo to Facebook and Instagram. This explosive growth will open up billions of new music licensing opportunities in music over the next decade.

Smaller budgets and shorter production timelines will freeze out traditional licensing models, but the demand for world-class music will still be paramount. Because of the speed, budgets and quality of digital video content creation, affordable instant-licensing solutions with world-class content will dominate this new market.

Here’s the link to their free Guide.