… for Random Weirdness

Tip #864: 5 Things to Build Trust with Clients

Larry Jordan – LarryJordan.com

Success as an editor requires two key things: Trust and Comfort.

Zack Arnold. (Image courtesy of Frame.io.)

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Award-winning editor, Zack Arnold, writes in a blog published by Frame.io on how to have a long-standing career in media. Here’s an excerpt.

It isn’t the software. We are not keyboard monkeys, we are storytellers. Our ability to tell compelling and engaging stories and make an audience feel something supersedes our knowledge of any specific piece of software.

Clients care if you can tell compelling stories, move people emotionally, and deliver on deadline. And most importantly, they care whether or not they can work with you in a dark room for 60 hours a week (without you murdering each other).

If you’re interested in becoming an editor who is considered great in the room, there are only two things you have to focus on: Trust and comfort. To get there, consider these five points.

  1. Create a safe environment, i.e. a “No Chaos Zone”
  2. Accept that everyone has their own process, and set clear expectations on Day 1
  3. Embrace and experiment with new ideas (no matter how stupid)
  4. Become a ninja at finding “The note behind the note”
  5. Become so fast you can finish people’s sentences (and find any shot instantly)

Zack’s entire blog is an outstanding read. Read it all here.


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