… for Random Weirdness
Tip #917: Promote Your Blog on Social Media
Not all social media is alike. Here are some tips to enable your messaging.
Cision, formerly PRNewsWire, has a blog focused on journalists which I tend to read fairly regularly.
Recently, they discussed “How to promote your blog content across social media platforms.”
Before you start, it is important to know who and where your audience is. “Once you have an understanding of where you have the best chance of getting in front of your readers, you can plan the type of content that’s going to appeal to them on that particular platform.”
Then, the article describes specific techniques for:
It wraps up with a discussion on when to schedule your posts and an info-graphic that summarizes everything.
Read it at the link above.